Packaging and Sustainability

Europe

The legal framework for packaging and the circular economy is increasingly being defined at EU level. The AVU welcomes the creation of uniform requirements for a strong EU internal market and is actively involved in shaping the European dialog. There is a regular exchange with the EU institutions, think tanks and European trade associations. The association’s positions are also passed on to decision-makers and the specialists during public consultations and events.

Projects currently supported by the AVU:

  • New EU Packaging and Packaging Waste Regulation (“PPWR”)
  • EU Circular Economy Act
  • Legal framework for chemical recycling
  • European initiative for the use of digital watermarks in sorting facilities (HolyGrail 2.0)

AVU is an active member of the European packaging association EUROPEN and contributes the perspective and insights of the German packaging value chain.

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