Packaging and Sustainability

German Sustainability Award

The German Sustainability Award (Deutsche Nachhaltigpreis) honors companies that are particularly successful in meeting environmental and social challenges with their products and services and thereby use sustainability as an economic opportunity. In 2016 the award will be awarded in three categories; Special awards recognize the most sustainable brand as well as a special focus on resource efficiency. AGVU is an institutional partner of the German Sustainability Award.

A Special Prize for Resource Efficiency.
Increased energy productivity as well as extended material and product life cycles are of particular importance for the German Sustainability Prize.

The special “Resource Efficiency Prize”, awarded in cooperation with the Institut Bauen und Umwelt e.V., the fischer group of companies and the “Lebensraum Ziegel” initiative, recognizes exemplary commitment to the circular economy in recycling, raw material and resource management. It aims to identify strategies and solutions with a model- and best practice-character in a crucial field of sustainable development.

How the Best are Determined.
An electronic questionnaire ascertains the excellence in sustainability of the company with regard to effective contributions to the solution of environmental and social problems, the economic success of the corresponding measures and objectives for the future. The top management consultancy A.T. Kearney and the Wuppertal Institute pursue an integrated evaluation approach for all sustainability dimensions and value creation stages.

In order to evaluate the “most sustainable brands”, the Berlin School of Economics and Law assessed sustainability aspects in brand management and impact through self-assessment. This evaluation was supported by the Sustainability Image Score, which is collected and evaluated by Facit Research.

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Fewer bans, More recycling

The European Parliament has finalised its position on the draft EU packaging regulation. The AGVU welcomes the tightening of packaging bans, but sees a need for a better definition of the recyclability of packaging.

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